Usecases: Where should I put change language switcher button

You never have any problem with another languages in service before you come in other country. Especially if this country use different alphabet. Where users can find a language switcher? Today we will show you wrong and right places.

Usecase: I want to practice foreign language with native speaker online

Lets test some service for learning English online. I choose https://www.gospeaky.com for this purpose.



Lets write down what do I want?
Main usecases:
1) I want to communicate easily with some foreigners to improve my language level.
2) I want to talk with people who share my interests
3) I want to know how to do it because I have never done it before. I afraid to do something wrong.
4) My language level is not so good. I want to be sure that nobody will mock on me.

The top of the site is heavy enough but it setup friendship and happy mood. There is only button in the center that means - do not spend your time for reading a landing page, sign up!

How to make good promo site

If you have developed nice online system you have to have nice promo site also. Users need the first page to enter the system. It is a web page where you have to give some kind of good impression for your existed and future customers. You don’t need something extraordinary with plenty of information. It has to be simple. Web designers usually put there big photos of happy people, motto and registration/login form. Social networks are good systems to explore this kind of promo pages.

On Victory day

On Victory day I decided to have a look at Russian web-sites about Second World War. Russians celebrate Victory (in Europe) not like other nations on 8th of May but on 9th of May. The final of the Second World War is very important for them because it was their last big victory.

Xing UI/UX design and decoration

I want to tell you about German social network web-site Xing.com. It is a social software platform for professionals. Xing competes with LinkedIn for the same audience. Germans are betting on web-site design and usability in this battle. They use corporative style with many modern design features.
People react on faces much more than on any other objects. We used to see faces even in abstract paintings. Scientists discovered that there is fusiform face area in human brain that recognizes faces bypass normal image perception. This phenomenon is frequently used in commercials. Designers put people in ads to promote wares. This trick is powerful but for some reason seldom in web-design. Xing uses faces widely. We can see it here from the first page. Professional pictures with smiling people make the first impression friendly.